In this session, we will discuss the need for prescriptive insights delivered at optimal times versus static reporting to support the rhythm of the business. We will explore the types of business problems and use cases that lend themselves to this emerging model for delivering actionable insights, including how we can leverage people, processes, data and tools to enable our organizations to drive faster, smarter and more actionable decision support.
- Which types of problems (and for which users) should we look to solve proactively versus looking at data to solve a particular problem
- What types of decisions should we enable for “just-in-time” versus part of the rhythm of the business?
- What processes, data, capabilities and delivery tools are required to drive the real time consumption and application of prescriptive insights (e.g., email, calendar alerts, SMS reminders, mobile notifications, in-application pop-ups)?
Director, Business Intelligence & Analytics – Procter & Gamble
Practice Head & Client Relationship Leader – Fractal Analytics