Analysts to Algorithms

In this session, we will discuss the need for prescriptive insights delivered at optimal times versus static reporting to support the rhythm of the business. We will explore the types of business problems and use cases that lend themselves to this emerging model for delivering actionable insights, including how we can leverage people, processes, data and tools to enable our organizations to drive faster, smarter and more actionable decision support.

Key Takeaways:

  • Which types of problems (and for which users) should we look to solve proactively versus looking at data to solve a particular problem
  • What types of decisions should we enable for “just-in-time” versus part of the rhythm of the business?
  • What processes, data, capabilities and delivery tools are required to drive the real time consumption and application of prescriptive insights (e.g., email, calendar alerts, SMS reminders, mobile notifications, in-application pop-ups)?


David Dittmann

Director, Business Intelligence & Analytics – Procter & Gamble

John LaRocca

Practice Head & Client Relationship Leader – Fractal Analytics

Putting the Customer in the Center

This workshop will review organizational imperatives to drive transformation towards putting the customer in the center, and implications on their analytics roadmap. We will explore how to identify critical organizational, functional, data and capability priorities to set and address broader customer goals. We will explore different dimensions of putting the customer in the center using use cases.

Key Takeaways:

  • Understand how to approach customer-centricity for people, process, and technologies that crosses functional roles
  • Learn how to apply customer-centricity from different industry examples
  • Work through examples that address organizational alignment, goal setting, training, product definition, insights and data, and voice of the customer


Sanjay Pal

Vice President, Strategy and Insights – Burlington Stores

Arpan Dasgupta

Vice President, Global Consulting – Fractal Analytics

Making Analytics More Strategic and Transformational - from the C-Suite - fold 3 CAB 2015

This workshop will frame ways to increase senior leadership engagement and action based on research and analytics thus making analytics more strategic and transformational. Our belief is that it is easier to institutionalize analytics when it is driven from C-level.

We will explore the strategic role and agenda for analytics to transform business along 5 dimensions:
1. data, 2. real-time decisions, 3. sophistication, 4. institutionalization, and 5. disruption.

Key Takeaways:

  • Why is strategic senior level engagement necessary for success of analytics
  • How much of this is a design issue or an execution issue
  • Explore levers of influence, dimensions that are critical and tactics that would deliver the transformation analytics promises to bring about
  • Learn best practices from various industries and lessons from best in class organizations on making analytics top driven


Reed Cundiff

General Manager Customer & Market Research – Microsoft

Saurabh Mittal

Senior Vice President, Strategic Client Partnerships – Fractal Analytics