Forrester
Forrester
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Great Place to Work
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Forrester

Analyst Brandon Purcell mentions, “Fractal Analytics raises the bar by turning its
analytics inward. Fractal Analytics feverishly tracks Net Promoter Scores (NPS) for
its client engagements and bakes it into individual goals. The CEO personally
congratulates team members who work on high-NPS projects; this is refreshingly
unique, as many other CASPs do not internalize their own analytical best practices.
NPS (and revenues) for customer analytics continue to rise at Fractal due to 1) its
ability to attract high-quality data scientists who further develop their skills through
Fractal’s Academy of Analytics and 2) its continued productization efforts of offerings
like Customer Genomics, its proprietary customer data model, and Cuddle, its
AI-enhanced business intelligence (BI) solution. Since many of Fractal’s resources
are newly minted data scientists, they sometimes lack the deep vertical and domain
expertise that other providers in this evaluation bring to the table. Also, most client
references we spoke with use Fractal for analytical staff augmentation, but Fractal is
also well positioned to partner with its clients on strategic transformations.”

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Named as a representative vendor under “Data Science and Machine Learning Service Providers” category

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Forrester

Analyst Brandon Purcell mentions, “Fractal Analytics owns the Final Mile of analytics. Fractal knows that customer analytics is only half the battle, while the other half is implementing the resulting insights in a meaningful way. That’s why in 2018 the vendor acquired Final Mile, a behavioral science company focused on activating analytics to influence consumer and social behavior. Fractal invests a good chunk of its revenue into R&D, and the result is a slew of products that accelerate time-to-value, such as Customer Genomics, its continuously learning personalization engine. Internally, Fractal has fully embraced the ethos of client centricity, as client NPS is its most important metric and informs bonus payouts across the company from top to bottom. On the surface, Fractal’s mission – to add $1 billion of value to each of its clients – seems bold yet implausible. However, it has done so for at least one client and, given its long roster of top enterprise clients, is well positioned to repeat this feat. Client references were overwhelmingly positive, though one advised less-mature clients, “If you are early in your data journey, you need to ask them for help on the basics.” Companies looking for large-scale opportunities to transform their business with analytics should consider Fractal.”

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GPTW 2019
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Forrester
Forrester
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